SOURCING at MAGIC a 4-day mega trade show held twice a year in Las Vegas, USA is one of the largest and most important shows in the world. Over 40 countries including India, China, the Orient, Africa, Central and South America and Europe are participating in the Expo.

SOURCING at MAGIC has brought, for nine years, more than 800 companies from a wide range of industries such as accessories, footwear, jewelry, lingerie, apparel, bedroom textiles, carpets and rugs, and many others. Factories from more than 40 countries are to attend the event to appeal brands and designers.

The forum is renowned for presenting the fashion industry’s new trends and innovations, the most sought after technologies, and Hollywood costume designers. It is a huge show geared to large companies and attendants who have the opportunity to see a lot of what’s going on within the industry.

According to Senior Sales Manager of International Sourcing at MAGIC, Bob Berg the fashion industry will continue to grow with the economy as consumers have more disposable income.

India has the largest and most diverse representation of any country other than China. India is becoming more competitive in the US market as costs continue to rise in China in particular. India offers great designs and reasonable minimums that also contribute to the growing success in the US market.

Among its more than 50 seminars, led by more than 70 executive-level speakers, the event will only include one session on 3D printing – on August 18, 2014 at 11:15 AM – titled “How 3D Printing Is Redefining Design and Manufacturing”. For the first time, the world’s most extensive fashion sourcing event will feature 3D printing among its conference series.

Leading shoe, apparel and jewelry designers are now using 3D printing to prototype design in order to save production and time to market costs. Learn from leading designers and brands how 3D printing helps them maintain and grow their bottom line. An in-depth look at what 3D design & innovation can do for retailers and brands”.

Wendy Bendoni, Professor of Fashion Marketing at Woodbury University, has been an established International trend forecaster for the past 20 years. Clients ranging from Nordstrom, JCPenney, OP, BCBG, Levi’s, C & A, Target, Honda, Stila Cosmetics, Victoria Secrets and Guess. Last February, SOURCING at MAGIC partnered with Wendy Bendoni and Woodbury University’s Fashion Marketing Department to research consumer behavior and its influence on textiles. Additionally, a 3D printed display of high-end goods created with this technology will be exhibited for three days during the event.

3D printing is hitting the fashion industry. After Iris van Herpen, pioneered 3D printed fashion, many other worldwide designers have embarked themselves on the adventure. Examples include South African designer Michaella Janse van Vuuren, British designer Catherine Wales and Brazilian designer Pedro Lourenço. Brands including Nike, Adidas and Victoria Secret are also well known for having used this technology. The presence of 3D printing in this event is the evidence that something is changing. The advent of this technology and extreme customization is definitively impacting fashion.

The show will also be highlighting an All About Denim focus area and leading companies in the industry such as Jeanologia and Cotton Inc. will be on the show floor.

This year’s second SOURCING at MAGIC’s event will be held at the Las Vegas Convention Center from August 17-20, 2014.