Soorty launches Design for Circularity collection

YarnsandFibers News Bureau 2023-02-12 13:34:54 – Pakistan

Soorty, one of Pakistan's largest vertically integrated denim firms, is pleased to announce its newest denim collection- Design for Circularity, in collaboration with supply chain partners. Eight pieces from the responsible denim capsule collection were soft-launched in early January at Kingpins and at a recent Soorty showroom event in association with The Lycra Co., Lenzing, Marmara Hemp, and Jeanologia. This collection emphasizes the importance of design and displays Soorty's dedication to producing high-quality clothes while raising awareness of the social and environmental effects of the manufacturing and consumption of fashion.

Eda Dikmen, marketing and communications manager at Soorty, said that now is a fantastic opportunity to rebuild everything, led by a new, responsible mindset and employing new tools like artificial intelligence, the internet of things, and biomimicry. Imagination is the only constraint on their design aspirations, making creativity the most crucial component of the equation. As they rebuild outdated items or even entire systems, design thinking enables them to investigate novel ways of producing sustainable, resilient, long-lasting value. Making clothing that people love to wear, keep for a long time, and feel good while they look good is a significant component of circularity when it comes to denim and jeans.

According to Soorty, the secret to mindfully produced denim is a holistic strategy from fiber to finish, where the producer can provide sustainability at every stage of manufacturing thanks to its vertical capabilities. Soorty collaborated with Lenzing, The Lycra Co., Jeanologia, and Marmara Hemp on a capsule collection that combines fiber innovation and smart laundering in order to bring this concept to life. The capsule uses fabrics made from recycled cotton created in Soorty's cutting-edge recycling factory, conscious fibers from The Lycra Company, Lenzing, Marmara Hemp, and Marmara Hemp, and laundry and finishing done by Jeanologia technologies, including G2 Dynamic and Laser. The collection, which focuses on small-scale, direct production, emphasizes how collaboration and responsible production pave the way to circularity and sustainability.

Tuncay Klçkan, head of global business development for denim at Lenzing, said that they could only accomplish much on their own. Things must be scalable in order to have an impact, and that necessitates working together. If modifications remain too specialized, they just stagnate and eventually die. However, when they work together, they can improve the changes they make.

The equipment, techniques, and technologies offered by Jeanologia help process both the fabric generated and the finished garments. Two sets of the collection were made; one set was finished by Soorty in Pakistan, which has a futuristic laundry setup with cutting-edge machinery to ensure the reduced effect and responsible innovation, and the other set was finished by Jeanologia at their freshly opened hub in Miami. The method used to obtain materials has a certain social, environmental, and financial consequences. Data-driven design ensured that each item of the collection secured social and environmental safety by measuring the impact of each component. The supply chain partners added labels to each garment so that consumers could assess not just what went into creating them but also how they were handled, tying in with the main objective of transparently conveying sustainability.

Jeremy Soldado, manager of Jeanologia's Miami center, said that Jeanologia's #MissionZero is their ambition to create zero waste & detoxify the industry by 2025. Soorty is a technology partner whose fabrics are light-sensitive, reacting well to the eco-technologies and offering eco-efficient alternatives to the majority of water-intensive and polluting processes. They reduce the use of a lot of resources, including water & chemicals, on fabric & garment finishing.

Soorty works diligently every day to prevent textile landfills. This entails both recycling and repurposing initiatives, as well as collaborating with the proper companies in the sector who hold like principles. Motivated by their tagline, "DENIM AS A POWER OF GOOD," Soorty is convinced that positive change is only possible if all parties involved in the denim value chain collaborate to inform consumers and business decision-makers about their options. This means that open and honest communication should be the cornerstones of any discussion.

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