BLUE ZONE, International Denim Trade Fair, to take place in Munich this end August, four leading companies from the textile and clothing supply chain will launch a stretch indigo denim concept - DEN/IM, I am DENIM - that brings new innovation to athleisure-wear.

According to leading Italian seamless knitting machine builder Santoni, DEN/IM is a revolutionary brand-new product, which did not exist before: a true Denim that goes beyond itself to change the rules of the game. The seasonless and life-style friendly garment can be worn from the studio to the street are the new ‘must-have’.

Santoni, in co-operation with Lenzing, Unitin and Tonello, sensed an opportunity within this market orientation and have created new stretch denim products using their class-leading seamless circular knitting machines, said Santoni’s marketing manager Patrick Silva.

This indigo-based concept, not seen previously on seamless garments, fits perfectly into this rapidly evolving life-style concept. Furthermore, the traditional denim market can benefit from the ‘just in time’ production and semi-finished garments tailored for the fast changing fashion world needs.

The brand-new Santoni machine SM8/EVO4J GG20 has been used for developing a total new look capsule collection that offers body hugging, comfortable, sporty, chic and trendy denim items from head to toe.

This product concept further enhances the idea of innovative knit denim as a counter-point to the traditional woven denim fabric. The genuine DNA of denim is maintained with contributions from Lenzing, Unitin and Tonello.

They are always looking to the future when thinking about embedding TENCEL fibre further into the denim market, said Michael Kininmonth,

Business Development Manager for Lenzing. Having previously worked with Unitin indigo yarns on a flat-bed knit project and knowing the innovative garment processing developments Tonello have brought to the market, the decision to work on such a project was an easy one.

In addition, Santoni, with its ‘Green Label’ seamless technology, guarantees to have fewer machines involved in the production flow chart, lower energy costs, smaller machine footprint and a shorter production process.

Athleisure is all about comfort, style and performance and so the design, flexibility and styling options that come with seamless technology make Santoni and indigo knits and ideal partnership.

At the International Denim Trade Fair explore the future at a glance with the latest developments of high-tech and innovative fibres, fabrics, additionals, up to finished garments, valuable processing and information services.

The Denim trade fair will take place on 3 days from Tuesday, 30th August to Thursday, 01st September 2016 in Munich.