RIL launches T-shirt brand 'The Earth Tee' designed by renowned fashion designer Anita Dongre

YarnsandFibers News Bureau 2018-06-13 12:21:00 – Mumbai

The Earth Tee is the latest initiatives from this program to celebrate the ‘World Environment Day’. Reliance Industries, the owner of brand R|Elan, is one of the largest recycler of PET bottles in India, recycling 2.2 billion PET bottles a year.

This limited edition ‘The Earth Tee’ selected by IMG Reliance & Anita Dongre has been presented to celebrities, to join the ‘Fashion for Earth’ movement.

Made from recycled PET, R|Elan GreenGold, substantially reduces the emission of greenhouse gases, and cuts down on water usage as well. The fabric is made from pre-dyed fibres that doesn’t require much water. Whatever little water is required, 90% of it is recycled.

Reliance Industries Ltd (RIL) has launched a special T-shirt, brand ‘The Earth Tee’ designed by renowned fashion designer Anita Dongre, under its unique programme – ‘Fashion for Earth’. The idea is to nudge people to switch to fashion that not only enhances aesthetics but also help conserve the environment and our planet.

At the IMG Reliance’s Lakme Fashion Week in January 2018, RIL collected post-consumer (used) PET bottles from the venue – Jio Garden at the BKC. Those have since been processed, recycled and converted into R|Elan™ GreenGold fabrics – one of the greenest fabrics using which Anita Dongre has designed and created the elegant ‘The Earth Tee’.

RIL a leader in sustainable business development is focusing on promoting the concept of Circular Economy.

At the Lakmé Fashion Week, incidentally earlier this year - at the same time that R|Elan™ fabrics was launched with Anita Dongre as a design partner - RIL’s R|Elan has launched ‘Fashion for Earth’ an ongoing program to drive awareness pertaining to sustainable fabrics, fashion & living.

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