Raymond plans to come out with Omnichannel strategy within a year

Raymond Ltd, textile major which is into fabrics and branded apparel to scale up its digital business and woo younger customers is planning to come out with its Omnichannel strategy within a year, Director Retail, Raymond Ltd, Mohit Dhanjal said.

They are definitely looking at Omnichannel strategy where a consumer can shop online or shop at the store and get it delivered at his home. It could be anywhere…you could shop anywhere, and pick from anywhere.

As, today a customer looks at his/her convenience and wants to shop at anytime and lot of online shopping happens after 9 pm, when no physical stores are open. So if the customer wants Raymond products, they should also find it online, said Dhanjal.

For Raymond, the customer base is largely 30 years and above. Huge numbers of customers who shop online are below 30 years (of age).
Dhanjal said that rising sales logged by e-commerce players in general has made the Raymond think hard in terms of adding stores.

The strategy would help the company to connect with younger customers, as the company feels that if younger customer is going in that space, and if you are present and visible, you have a great opportunity to connect with them.