Millibrite Technology
Milliken & Company has introduced Millibrite, a next-generation fabric whitening technology developed to meet the changing needs of modern laundry care products.
Millibrite uses a proprietary polymer-based technology that applies controlled amounts of blue-violet colour to fabric surfaces. This helps balance the yellowing that naturally occurs over time, giving fabrics a cleaner and brighter appearance through repeated wash cycles without relying on harsher chemical treatments.
“Whiteness remains one of the most important signals of cleanliness, but the way consumers experience it has changed,” said Dirk Vanhee, Sales and Marketing Director for Milliken’s Polymer Solutions business in Europe. “Millibrite is designed to deliver consistent, visible results across real-world conditions, from LED-lit homes to natural daylight.”
Along with improved whitening performance, Millibrite offers flexibility for detergent manufacturers. It can be used in both liquid and powder detergent formulations and is compatible with a wide range of fibres, including natural and synthetic textiles.
Eurojersey and Petratex have collaborated on Optical Motion, a cycling capsule that combines fabric research with garment engineering.
Cyclothe is developing an integrated system to collect, identify and sort discarded textiles to address infrastructure gaps in Europe’s circular…
MAXXAM Textiles and garment manufacturer ApparelTASKER will present an expanded range of stretch textiles and garments for Summer 2027 at…
Painkiller Atelier has unveiled Rebloom, a 30-look menswear collection featuring fabrics made with Deja recycled polyester fibres from Indorama Ventures.
Lycra is showcasing Coolmax CloakFX, a polyester fibre designed to reduce the visible appearance of sweat marks, at Performance Days…
New York-based apparel brand Wulcea has introduced a range of electrically heated jackets featuring its proprietary GrapheneNano technology.