Popilush launches innovative denim shapewear collection

D2C shapewear brand Popilush has introduced a new series of denim-based clothing that combines the stylish appearance of denim with shaping and smoothing technology. The brand’s goal is to push the boundaries of what shapewear can offer while maintaining comfortable and modern styles.

This collection includes a denim bustier mini dress with built-in shapewear designed to give women the appearance of wearing a denim dress. It has a high-waisted design that provides coverage and support to the stomach, hips, and lower back, creating a flattering figure. The dress also features adjustable straps and removable cups, allowing customization according to personal preference and outfit choice.

There’s also a zip-up romper that offers the same level of shaping and comfort in a popular one-piece style. A tummy control bodysuit with a high-waisted design provides compression and support to the midsection while smoothing out the silhouette. Additionally, a tummy control denim legging, available in mid-rise and high-waisted options, comes with a built-in zipper corset.

These garments are designed in a medium blue color with wheat-colored stitching and antique bronze hardware, embracing the classic denim aesthetic. All items in the collection are made from a breathable and stretchy fabric that mimics the look of denim, ensuring comfort for all-day wear.

Eve DeMartine, co-founder of Popilush, commented, “Denim is a timeless fashion trend that never goes out of style. We’re excited to incorporate this classic fabric into our shapewear line, and we’re confident that women of all sizes will appreciate the new products in our denim series.”

The collection is now available on Popilush’s website, with prices ranging from $39.99 to $75.99, and it is offered in sizes from S to 3XL.