Perfect Fit Industries announces two leadership hires

Hedrick and Schroeder join Geri Wetmore, SVP of sales and chief sales officer, and Lucia Fitzgerald, SVP of merchandising, product development and marketing, to form the senior leadership team. Perfect Fit Industries designs and imports utility bedding, warming bedding and throws, and furniture covers and protectors. Its brands include BedSack, Wellrest, Soft Heat, Invisiwire and Pure Sleep as well as licensed products under the Serta and Therapedic brands.

Ken Hedrick joins the company as chief executive officer. He was previously COO at Excell/Croscill and CEO of TexStyle LLC. His 25 years of experience in home textiles started at Fieldcrest in 1994. He has since moved between sales, product management and operations.

Hedrick, who reports to the board of directors said that, “PFI has the basis for a strong company that can be agile and nimble in a changing marketplace.”

In addition, Jay Schroeder joined PFI in October as SVP Finance and CFO. He has spent more than 30 years in accounting and finance, most recently at ATP Automotive, an importer of aftermarket auto parts with similar retail and online distribution to that of PFI. In addition to day-to-day financial issues, he is tasked with upgrading the company’s financial management systems.

Perfect Fit Industries (PFI) announced two leadership hires – one a home textiles veteran.

Recent Posts

SGS to provide PFAS compliance in Softlines

SGS has announced a complimentary webinar titled “Building Trust Through PFAS Conformity in Softlines,” scheduled to take place on January…

5 hours ago

France puts ban on PFAS in textiles and footwear

France has officially brought into effect a nationwide ban on per- and polyfluoroalkyl substances (PFAS) in textiles and footwear.

5 hours ago

Ecogenesis Biopolymers launches plant-based TPU filament for 3D printing

Materials start-up Ecogenesis Biopolymers has introduced a new thermoplastic polyurethane (TPU) filament for 3D printing that is derived from plants.

1 day ago

Loop Industries, Nike partner for circular polyester resin

Loop Industries has announced a multi-year supply agreement with Nike, under which Nike will become a major customer of the…

1 day ago

TAION launches world’s first belt-type health sensing wearable

D.O.N Co. Ltd., headquartered in Japan has announced the launch of VITAL BELT, described as the world’s first abdominal belt-type…

1 day ago

The North Face launches sustainable fleece collection

The North Face has introduced a new sustainable collection that focuses on everyday essentials designed for use beyond outdoor settings.

4 days ago