US-based premium multi-category lifestyle brand, Parachute, has released a list of measurable goals for the coming years, all of which fall under one of four core pillars: Climate + Earth, Responsible Materials, Ethical Manufacturing, and Diversity, Equity + Inclusion. By Earth Day 2022, the corporation hopes to be carbon neutral.
The new pledges from Parachute include short- and long-term objectives aimed at strengthening operations, sourcing, supply chain, and brand offers. By measuring and offsetting the company's complete footprint with validated carbon credits by April 22, 2022, Earth Day, it hopes to become certified carbon neutral.
Beginning in 2022, it will introduce its first-ever circular program, the Recycled Down Pillow, which will be composed of recycled cotton and filled with sanitized down from returned parachute pillows.
To further develop Parachute's commitment to a more sustainable supply chain, the firm will increase its focus on responsible material certifications for products. These include GOTS certification, which certifies that cotton materials are free of harmful chemicals, pesticides, and residues; Oeko-Tex certification, which certifies that core products are free of high levels of 100+ harmful substances; Responsible Down Standard (RDS), which certifies that down is sourced from humanely treated ducks and geese; and Forest Stewardship Council (FSC), which certifies that wood is responsibly sourced.
Fair Trade Certified products will be available in 2022, with plans to increase the qualifying range in 2023. Fair Trade Certified products are created in environments that fulfill stringent social, environmental, and economic standards.
The manufacturers of its GOTS-certified products must meet the criteria of the International Labour Organization (ILO), the United Nations Guiding Principles on Business and Human Rights (UNGPs), and the Organization for Economic Cooperation and Development (OECD). These standards protect workers and ensure that ethical practices are followed throughout the supply chain.
In addition, the company will also establish programs that will provide chances for a diverse range of talent across its platforms, partners, and employees. This includes programs like Home for Dreams, which was launched in the fall of 2020 and provides Black-owned businesses with mentorship, funding, and brand amplification help.
Ariel Kaye, founder and CEO of Parachute, said that at Parachute, they've always prioritized sustainability, and they're proud to offer high-quality, long-lasting, and responsibly created items that their consumers can be proud of. Now, they're taking it a step further by publicly announcing practical goals that we believe will help our employees, partners, consumers, and the environment. They recognize that they have a lot of work ahead of them, but they are committed to doing their share to ensure their industry's long-term viability.
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