Palmes, ATP to launch tennis-inspired fashion capsule

Copenhagen-based apparel label Palmes, known for its roots in tennis culture, has announced a new collaboration with the Association of Tennis Professionals (ATP), marking the governing body’s entry into fashion apparel.

The limited-edition capsule features tennis-inspired clothing and accessories. The collection includes T-shirts, polo shirts, tennis shorts, caps, and a tote bag, blending Palmes’ contemporary and accessible take on tennis with ATP’s branding.

“Tennis and fashion share a long-standing bond,” said Joan Carrera López, ATP’s vice president of licensing and retail. “We’re proud to place the ATP brand and these unique products into the hands of fans worldwide. This is just the beginning of our journey in fashion and lifestyle, and we’re excited to take it forward with Palmes.”

Sharing his thoughts on the collaboration, Palmes founder Nikolaj Hansson said, “I started Palmes four years ago to bring a progressive vision to tennis, expanding its cultural reach by blending fashion with influences from art, design, and architecture. As lifelong tennis fans, working with an institution as iconic as ATP is a dream come true. Together, we aim to present tennis through a modern and forward-thinking lens.”