Outland Denim launches clay-dyed jeans collection

The B Corp-certified label, Outland Denim, has launched The Peachy Keen collection, which features their latest concept of clay-dyed jeans.

The Australian label’s Peachy Keen collection features straight-fit jean, mini skirt, and shorts with a washed-out, vintage-looking peachy pigment, which will be available this month.

The clay-dyed denim collection, which is colored with natural Turkish clay rather than harsh chemicals, has a gorgeous earthy peach tone that represents the story of earth events – sunlight, wind, pressure, heat.

The color was obtained in collaboration with denim mill Maritaş Denim utilizing a natural dye technique dating back to ancient times before the development of synthetic dyes in the nineteenth century.

Made with 100 percent certified organic cotton, these pieces have been engineered to reduce the discharge of microplastics into waterways during home laundering. According to Outland, the procedure utilizes 72.6% percent less water during the dyeing process than synthetic colors and results in lower carbon emissions.

Outland’s Winter 2022 collection, which comprises black overalls and boyfriend jeans made of organic cotton and Refibra-blended textiles, organic cotton chambray blouses, and ready-to-wear pieces made of Ecovero, flanks the capsule.