In addition to the launch of the new collection, supermodel Ming Xi has been unveiled as the new global ambassador of Adidas by Stella McCartney. She is herself is a fan of training in the great outdoors and passionate about playing a role in protecting the planet. Ming Xi will bring the continued mission of less impact, more power to life. Ming Xi said that “I am really inspired by the brand’s ambition to make a difference and its devotion to sustainability, which I can’t wait to get involved in.â€
Adidas says with animal-inspired pieces designed to equip female athletes, the accompanying message serves as a reminder that everyone can do their bit to protect the world around them.
Stella McCartney said that, “As the brand at the pinnacle of female sports performance and style, we have a responsibility to provide women with a choice that allows them to be part of a solution through our sustainable pieces and practices.†Also, “More than half of our apparel and a third of our footwear in FW18 are made with eco-innovative and recycled materials, such as Parley’s Ocean Plastic. It’s time to be the difference we want to see.â€
Made from recycled polyester materials, Adidas by Stella McCartney has launched its Fall/Winter 2018 collection.
With technology such as Climaheat and BOOST, the collection features eco-innovative fabrics including recycled polyester, Parley’s Ocean Plastic, ECONYL yarn and organic cotton.
Intrinsic Advanced Materials (IAM) is working to increase the use of its Ciclo technology, a biodegradable additive used in polyester…
Lilysilk, a China-based silk apparel brand known for its premium products, has introduced its new SilkContour Collection.
Armedangels is introducing a unisex windbreaker aimed at reducing the use of synthetic materials in outerwear.
Surforce Group has announced that its low-carbon technology for functional nanofiber nonwoven materials has successfully passed official evaluation.
Roica by Asahi Kasei will present a curated range of advanced textile innovations at Performance Days 2026.
SeaDyes has entered the company creation phase of Scottish Enterprise’s High Growth Spinout Programme after receiving £200,000 in funding.