Mellowdrama
Mellowdrama has launched its latest ready-to-wear collection, ‘AlterEgo,’ created using repurposed fabric waste. The collection focuses on themes of individuality and self-expression while promoting sustainable fashion practices.
In a press release, the brand described the collection as “a call to embrace your true self.” The pieces are designed to be versatile, suitable for everyday wear while also making bold style statements. The collection blends mellow comfort with striking and unique designs.
The collection features textiles like twills and cotton, offering soft silhouettes combined with textured separates and structured pieces. Standout designs include zipper-trimmed ruffled black sets, metallic trench coats, and fringed distressed denim.
‘AlterEgo’ is now available on Mellowdrama’s direct-to-customer e-commerce platform and at its exclusive outlet at The Dhan Mill in New Delhi. Aaina Mahajan, a London College of Fashion graduate, leads the brand’s commitment to sustainable fashion with this innovative approach to repurposing fabric waste.
Intrinsic Advanced Materials (IAM) is working to increase the use of its Ciclo technology, a biodegradable additive used in polyester…
Lilysilk, a China-based silk apparel brand known for its premium products, has introduced its new SilkContour Collection.
Armedangels is introducing a unisex windbreaker aimed at reducing the use of synthetic materials in outerwear.
Surforce Group has announced that its low-carbon technology for functional nanofiber nonwoven materials has successfully passed official evaluation.
Roica by Asahi Kasei will present a curated range of advanced textile innovations at Performance Days 2026.
SeaDyes has entered the company creation phase of Scottish Enterprise’s High Growth Spinout Programme after receiving £200,000 in funding.