Spanish clothing brand, Mango, is launching a new denim collection that it claims is 100 percent sustainable, as part of its effort to lessen its environmental effect. The company claims will save 30m liters of water through more sustainable finishing processes.
The collection includes Woman, Man, and Kids lines, providing sustainable products to all of its customers. The collection utilizes tie-dye techniques and EcoWash, a software that measures the environmental impact of denim washing and finishing.
Furthermore, the Spanish retailer has accelerated its sustainability goals after meeting its aim of producing 80 percent of all products under its Committed label.
Items in this category are said to include at least 30% sustainable fibers and to have been made in regulated factories using sustainable production processes. By 2022, the company is aiming to ensure all of its clothing is a part of this category.
Mango has also doubled its initial target for the use of polyester, currently predicting that 100% of its polyester will be recycled by 2025. It also intends to use 100% regulated and traceable cellulose fibers by 2025, five years earlier than its original commitment.
Mango captures the Mediterranean spirit for the denim collection’s campaign for all of its lines with the message Lower impact, a better world. Mango is promoting a Mediterranean lifestyle, linked to the sea and nature in order for its clients to adore their garments for many seasons.
The collection is heavily influenced by the 1990s, particularly in the women's line. The key pieces of women's line are pleated mom jeans and slouchy jean jackets. Vintage washes add to the retro feel of denim short dresses and long jean skirts with a front slit. Powdered tones add a natural aspect to puff-sleeved denim shirts and belted jumpsuits for women.
The men's line includes three-tone jeans and zip-up denim jackets, as well as a variety of ecru basics. Mango focuses on sized-down versions of fashionable men's and women's fashions for children, such as an indigo work jacket, white wide-leg jeans, and gender-neutral jean jackets.
Beatriz Bayo, Mango’s Sustainability Director, said that through innovation and the adaptation of sustainable technologies and processes, they are generating collections that assist them in reducing their carbon footprint. They’re continually seeking production alternatives and more sustainable materials alongside other teams and their garment and fabric suppliers.
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