Fashion giant LVMH, which owns the likes of Louis Vuitton, Stella McCartney, and Christian Dior, has partnered with fabric recycling company Weturn.
Werurn will assist the company to provide a way for its labels to send in unused branded fabrics to be converted into spools of thread that are set to come into effect in January.
LVMH's environmental development group director, Hélène Valade said that the decision is in line with LVMH's Life 360 environmental initiative.
Other environmental partnerships mentioned by the executive include the Nona Source platform, a start-up that emerged from the group's incubator program, which makes unused luxury fabrics available to the group's brands, and waste collection company Cedre, which helps LVMH break down unsold products.
Founder of Wereturn, Sophie Pignères, said that their aim is to help the rebirth of the European textile industry by proving that a product's worth rests in its raw materials.
The firm, which was founded in 2020, has developed a fabric recycling network that connects textile manufacturers and fashion companies.
LVMH has stated that as part of its environmental policy, it intends to extend the life of its products through repair services and, in the long run, offer items with a low environmental impact. LVMH intends to expand customer services like repair and polishing, as well as upcycling and recycling valuable materials such as leather and fur.
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