Currently Lâ€™Occitane Group has more than 3,000 retail outlets, including 1,555 owned stores, globally. Its five brands are Lâ€™Occitane en Provence, Melvita, Erborian, Lâ€™Occitane au BrÃ©sil, and LimeLife by Alcone. The new agreement between Lâ€™Occitane Group and Loop Industries represents an important milestone in their shared commitment to reducing global plastic pollution and supporting the transition to a circular plastic economy, the companies said.
According to the brand, by incorporating Loop branded PET into its packaging, Lâ€™Occitane en Provence will achieve its goal of using 100% recycled plastic in its bottles by 2025, according to the brand.
Lâ€™Occitane Group uses the UNâ€™s Sustainable Development Goals as a framework to address environmental challenges and work on reducing plastic pollution. As part of the SDGs, the manufacturer has signed the Ellen MacArthur Foundationâ€™s New Plastics Economy Global Commitment.
Loop Industries previously signed agreements with companies that include PepsiCo, Coca-Cola, Danone, and Thyssenkrupp. Loop Industries has patented and proprietary technology that decouples plastic from fossil fuels by depolymerizing waste polyester plastic and fiber to its base building blocks â€” monomers. The company says that these monomers are then filtered, purified, and repolymerized to create virgin-quality polyester plastic for food-grade packaging.
Lâ€™Occitane Group signed a multi-year agreement with Loop Industries for Loop branded 100% sustainable PET plastic. The global manufacturer and retailer of natural cosmetics and well-being products plans to start incorporating the plastic into Lâ€™Occitane en Provence packaging.
Adrien Geiger, global brand director at Lâ€™Occitane en Provence said that, â€œWe have been launching eco-refill products, in-store recycling and bottles made out of 100% recycled plastic for more than 10 years and are continuing to progress on this,â€ said Adrien Geiger, global brand director at Lâ€™Occitane en Provence. â€œThe innovative technology that Loop provides is a game-changer that can help us fundamentally contribute to solving the growing global concern about plastic pollution.â€
Courtesy: Environmental Leader
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