On Earth Day 2021, April 22nd, Lenzing's Tencel brand will launch a new action-oriented social media campaign, #checkwhatsgood. The campaign, which involves a range of global and regional brands, aims to raise awareness about sustainable fashion and shopping habits. Lenzing is a fabric and nonwoven fabric manufacturer's partner.
Tencel will also renew its relationship with One Tree Planted for the third year in a row and form new alliances with NGOs to influence customer conduct. Consumers are searching for ways to distinguish brands that genuinely value responsible production among the many fashion brands available.
When physical stores were unavailable due to a pandemic, many countries' shopping preferences shifted almost entirely online. In a press release Lenzing said that they have launched #checkwhatsgood, an environmentally friendly social media campaign, to restore consumer trust, according to a press release.
This campaign seeks to inspire consumers to take part in environmentally responsible movements by making smart fashion choices. One of the campaign's key objectives is to highlight the Tencel logo as a conscious design symbol. Furthermore, the Tencel brand engages in a number of activations. Instagram filters, pop quizzes, and surprise influencer participation are all available for Earth Day celebrations. According to Lenzing, the Instagram campaign will begin on April 1, 2021, and users will be able to share images and videos that are both environmentally friendly and beneficial to the fashion industry.
Lenzing supports numerous Earth Month activations by area in order to develop and establish alliances that promote a bright future. Via a collaboration with One Tree Planted, a charity that promotes global reforestation projects, Lenzing has participated in the planting of over 26,000 trees in the United States since 2019. Tencel will begin planting 10,000 trees to reaffirm Lenzing's efforts.
Lenzing has also teamed up with the Indonesian NGO Lindungi Hutan, which focuses on tree planting, reforestation, and website crowdfunding as one of the platforms aimed at preventing deforestation in Indonesia. According to Lenting, the collaboration includes a drive to encourage donations for tree planting in Indonesia.
Lenzing will collaborate with Fashion Revolution Japan to host informative panel discussions and immersive workshops for consumers, as consumer education is critical to driving sustainability efforts. Finally, Lenzing collaborates with Drip by Drip, a German NGO dedicated to addressing water issues in the fashion and textile industries. DripbyDrip is an educational programme that demonstrates how garment production can result in high water consumption and waste, as well as how to reduce the water footprint.
Today, public safety is a top priority. When vaccination is being administered, the rate of return to normal varies. As a result, Lenzing has developed a 7-day manual weekly guide for followers to learn how to minimise carbon dioxide emissions and make the planet a healthier place from the comfort of their own homes. The manual focuses on small achievable changes that can be made, such as how and where to select sustainable clothing.
Earth Month is a great time to reflect on your own ecological footprint and consider ways to reduce its impact on the planet. Tencel is dedicated to promoting the fashion industry's eco-movement and providing consumers with sustainable choices.
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