Lenzing to double production capacity of Ecovero

Lenzing, a manufacturer of cellulosic fibers, is commemorating a significant achievement: since the brand’s launch in 2017, it has produced more than 300,000 tons of viscose fibers under the Lenzing Ecovero name.

Caroline Ledl, Head of Product Management Textiles at Lenzing, said that they look forward to achieving even higher capacity in 2023 with the installation of a new site for Lenzing Ecovero fiber manufacturing.

Ledl added that their value chain partners and brands might benefit from improved fiber availability to support their sustainability ambitions at a very reasonable price thanks to the expansion in Lenzing Ecovero capacity. The expense of switching from standard viscose to polyester may be kept to a minimum by brands thanks to effective supply chains and the assistance of their staff around the world.

Lenzing manufactures Lenzing Ecovero fibers using renewable electricity and responsibly managed timber sources. As evidence of how well-recognized the company’s sustainability initiatives are within the sector, it won first place in Canopy’s 2022 Hot Button Ranking & Report, which evaluated how well viscose producers protected endangered forests. Lenzing Ecovero is growing its global footprint with production capacity in Austria, China, and eventually Indonesia. This expansion of production capacity comes at an ideal time, as demand for environmentally friendly fibers is on the rise due to consumers’ and businesses’ increasing desire for sustainability.

More than 500 brands validated their goods with Lenzing this year. Brands like Orta and Farm Rio have openly highlighted their usage of Lenzing Ecovero fibers in marketing efforts to emphasize their commitment to sustainability. Other well-known companies that have incorporated Lenzing Ecovero fibers into their collections include European fashion heavyweights Massimo Dutti, Lacoste, ba&sh, Zara, Mango, Tom Tailor, and Lindex; denim companies American Eagle, Levi’s, and Tommy Hilfiger; retail behemoths Kmart Australia, Target Australia, and Marks & Spencer; and companies like Guess, Forever New, Shona Joy, Myntra, Calzedonia.

Harold Weghorst, Vice President of Global Marketing and Branding at Lenzing AG, said that when they first introduced the Lenzing Ecovero brand, they were the only source for a small number of suppliers and businesses beginning their transition to sustainable viscose. Lenzing Ecovero fibers are currently available through hundreds of yarn spinners in all major textile markets and have been included in innumerable brand collections.

Weghorst added that more and more businesses are choosing Lenzing Ecovero because of their commitment to traceability and transparency, in addition to their company’s outstanding sustainability credentials. Brands need to be able to confidently showcase their wise decisions as concerns about greenwashing along the value chain continue to rise.