Kering reveals new circularity plans

Luxury fashion group Kering has defined its next steps toward a circular economy, which include designing durable and re-usable products and materials.

The ideas, presented in a new report titled “Coming Full Circle,” include developing new business models aimed at keeping garments in circulation for as long as feasible.

In its newly released report: ‘Coming full circle’, Kering says moving away from the traditional “take-make-waste” approach entails rethinking how they produce, use and extend the life of resources and goods, as well as recycling. Their circularity strategy is well-matched with their climate and biodiversity initiatives. Their foundation for action is created by the three of them working together.

Other initiatives include speeding up the transition to regenerative agricultural practices inked to science-based research, boosting ecosystem health as well as the livelihoods of those who work on the land, and expanding its repair services.

The company adds, they’re changing their manufacturing procedures to decrease waste, save energy and water, and prevent microfibre leakage and single-use plastics,”.

As a company, they see the circular economy as a chance to build a sustainable sector that works with nature rather than against it for future generations. They’re serious about their work and have set a number of goals to keep them on track: Zero product waste goal 2022; 100% renewable energy by 2022; 100% of raw materials to meet Kering Standards by 2025; zero single-use plastics by 2025; zero microfibre leakage by 2030.

The company also emphasizes the value of cooperation, saying, this is about working together, not only for their brands at Kering, but for the industry as a whole. They require open-source solutions as well as concerted action.

From The Microfibre Consortium to the Apparel Impact Institute, Fashion for Good, and the Ellen MacArthur Foundation, Kering is collaborating with a diverse group of specialists.

They’re working openly with Legambiente, Italy’s leading environmental NGO, to ensure that their actions are supported by transparent auditing and ultimately lead to a shift in how they operate so that they can achieve the ultimate target of a circular system – decoupling their economic development from the consumption of finite resources.