Karen Millen partners with resale service Thrift+

High-street fashion brand Karen Millen has teamed up with resale service Thrift+.

With a hassle-free service to recirculate clothing, Thrift+, a firm designed to make the charity shopping experience as nice as that of the greatest online clothing merchants, aids in clearing out consumer closets.

Every time something is re-homed, Karen Millen said in a statement, there is an opportunity to earn points that may be exchanged for coupons, used to purchase gently used clothing through Thrift+, or given to a charity of one’s choice.

Customers will have the option to add a ThriftBag to their orders while making purchases from Karen Millen. They can then return to Thrift+ after filling the bag with gently used clothing.

Natasha Hackett, Karen Millen Brand Director, said that they’re ecstatic to be collaborating with Thrift+. Their customer places a high value on clothing’s durability and quality as well as its role in the circular economy. They know that they’ll be delighted to have access to this seamless option, giving their unwanted clothing a new lease of life.

Thrift+ CEO and Founder Joe Metcalfe, said that Thrift+’s goal is to prevent fashion waste by recirculating gently used clothing. They need partnerships to get there, and they’re happy to support Karen Millen’s team in their pursuit of circularity.

Thrift+, a recognized B Corp that was established in 2017, has helped charities raise more than 1,8 million pounds. An entire ThriftBag of clothing is equivalent to about 20 pounds of donations. Retailers including Farfetch, Asos, Fenwick, and Gymshark have all teamed up with Thrift+, a firm that has created a new circularity model to lessen damage while also making money from the rising demand for used clothing.