India as a textile brand need to be promoted in Russian textile market

The Russian textile market, as well as all the other industries, is undergoing changes. These changes take place both in the purchasing structure and in distribution channels. India as a textile brand has not established itself in Russia yet. No professional work has been done in this direction, and the responsibility for this lies on both sides.

India need to work on promoting Brand India in Russia in a broad sense, and this should be done at the government level on both sides. India and Russia have a lot to offer each other, and this cooperation can be among the most financially beneficial ones for both sides.

For Russia, it is easier to work with Turkey and China since their systems, infrastructure and approach were focused on Russia, while in India, they are focused on Europe and the United States. At one time, India had a huge share in the Russian textile sector, which, unfortunately, has reduced.

India and Russia have traditionally been partners and friends, and it’s a shame that trade relations are not growing, and both countries are losing each other’s market share. It is time that the two countries begin to seriously work on this.

Of course, the purchasing power in Russia has dropped significantly and many companies are unable to stay afloat. But at the same time this creates new opportunities and clearly demonstrates law of the survival of the fittest.

E-commerce rapidly takes hold of all sectors in Russia, particularly of the textile trading. Hard times have come and it is noticed that there is reduction of impulse purchases.

International Economic Forum should be held as it helps benefit and promote the development of relations between people. Also help to expand the scale of Russian-Indian business. It is good that the political and business leaders meet, but it is also important to be active.