Categories: Other

Hoka exploring the clothing and accessories market

Footwear brand Hoka One One is launching its first clothing and accessories range on the back of rapidly rising sales.

In its latest reported quarter, revenue jumped 63.6% to $93.1 million.

The collection includes performance tops, tights, woven shorts, socks and hats, plus lifestyle pieces for casual wear.

Hoka has partnered Primaloft for its Unisex Puffy Jacket, with insulation made with 100% post-consumer recycled content, and with Polartec for its Power Dry fabric, which consist of at least 50% recycled fibres.

Wendy Yang, president of Hoka, said: “We believe no athlete should have to choose between technology designed for high-level performance and a comfortable fit and feel.”

The apparel and accessory lines were designed using feedback from a survey sent to customers in 2018, which received 4,000 responses.

Source: Sports Textiles

Recent Posts

HandMadeStone, CleanKore to advance denim production

HandMadeStone and CleanKore have formed a partnership to promote sustainable practices throughout denim manufacturing, from fibre production to final finishing.

3 days ago

ICT Mumbai opens sustainable textile lab with Archroma

ICT, Mumbai, has opened its newly renovated sustainable textile laboratory, upgraded with support from Archroma India Pvt. Ltd. under its…

3 days ago

Kiabi joins Denim Deal to boost circular denim practices in France

Denim Deal, focused on standardizing circular methods in denim production, announced that French retailer Kiabi has joined the group.

3 days ago

UBC scientists create cleaner method to produce rayon fibers

A research team at the UBC has created a cleaner way to make rayon that could reduce chemical use and…

4 days ago

Oritain expands leather traceability for ethical sourcing

Oritain, a global expert in origin verification, has extended its scientific tracing methods to leather, a material often harder to…

4 days ago

Aunde, PreZero to build polyester recycling plant

Aunde has formed a partnership with PreZero to set up a plant that will recycle polyester-based textile waste into new,…

4 days ago