H&M x Aqua copy
AQUA, an Indonesian drinking water brand and the Swedish fashion house H&M has launched an initiative to make a collection for children from recycled plastic bottles.
The collection ‘Clean-up for the future’ will be sold at H&M retail and online stores around the world. In Indonesia the collection will be available in 12 H&M stores in Jakarta and Bali.
The initiative dates back to 2017 with the establishment of Marine Plastic Solutions Forum (AMPS) which was the office of coordination among the minister of affairs. It aims to decrease the rain waste by 70% by 2025 and plastic waste to zero by 2040.
Danone Indonesia senior sustainable packaging manager Ratih Anggraeni stated that through the initiative built with H&M, Danone-Aqua has collected 129 tons of used plastic bottles from the shores of Jakarta and Thousand Islands. The plastic bottles were converted into polyester fibre which was used by the brand in a variety of its products.
According to the plastic ocean’s survey over 8 million tons of plastic is dumped into the ocean every year. It estimates that there will be more plastic than fish in the sea by 2050.
The LYCRA Company has joined forces with Qore, a collaboration between Cargill and HELM, to make the world’s first large-scale…
Pakistani denim manufacturer Soorty has partnered with zero-waste designer Decode to create a modern and sustainable version of the jumpsuit…
Puma released its new Re: Suede 2.0 sneaker after a successful trial study which showed that the footwear could be…
A new supply chain rule, endorsed by the European Parliament, is set to enhance labor and environmental standards in the…
Freitag introduces the Mono[P6], a fully circular backpack developed over three years, crafted from a single material, emphasizing simplicity for…
Hellmann’s Canada collaborates with ID.Eight to unveil a special-edition trainer, ‘1352: Refreshed Sneakers,’ made from food waste materials like corn.