Triarchy relaunch brand from denim to sustainable denim

Triarchy is a luxury brand known for its denim styles. It approximately utilizes 2,900 gallons of water to produce one pair of traditional cotton jeans. However, in recent times the brand has set out to change their ways in the name of innovation.

The co-founder of the brand and creative director Adam Taubenfligel stated that time showed them how the growth of the brand became very clear on witnessing the horrible waste generated through denim. He further stated that it was the worst offender in fashion next to leather when it comes to unnecessary water consumption and chemical use.

He stated that the brand was taken offline and the team spent over a year learning about sustainability and responsible manufacturing.

The brand was relaunched in 2018 with a strong lens on sustainability. From the time of their relaunch they have constantly been learning and expanding their new technologies that allows them to make their jeans as sustainable as possible.  The company uses a combination of machinery called ozone, e-flow and lasers, to replace traditional laundering techniques which allows the brand to deliver jeans with the optics of vintage denim, reducing the consumption of water and chemical use.

They have actively replaced cotton with organic cotton. Organic cotton-like organic food isn’t genetically modified and is chemical-free. Insects take care of other insects and the soil is allowed to regenerate and provide nutrients to the plants in a symbiotic relationship that allows farmers to produce cotton naturally without depleting the soil.

In 2019 the brand had banned all stretch denim from their collection as they didn’t want any plastic utilization. The company stated that even if the stretch was derived from recycled bottles for USP it was as good as making new garbage out of old garbage. To bring backstretch in denim without plastic the company tied up with a denim mill to be the first to market Candiani’s biodegradable stretch denim.

The company urges other denim brands to refocus their statements towards sustainability over aesthetically viable products.