Hiut Denim launches jeans collection made from cutting room scraps

YarnsandFibers News Bureau 2022-02-15 10:11:51 – United Kingdom

U.K.-based sustainable denim brand, Hiut Denim Co., debuted “Landfill Dropout,” a limited-edition mini collection of zero-waste men's and women's jeans, its lowest-impact denim line to date. Each pair is made using leftovers gathered from the brand's previous collections that would otherwise have gone to waste.

Emma Macleod, head of press at Hiut Denim Co, said that they aim to do better and continue creating high-quality jeans with the least amount of environmental impact. By combining all of the different types of denim they've used over the previous year, they've created truly unique, one-of-a-kind jeans that is completely bespoke and beautiful.

The collection includes two fits for men: the Work, a mid-rise straight leg, and the Hack, a mid-rise slim fit, both with a button fly, as well as two fits for women: the Eira, a cropped high-rise straight leg, and the Aurelia, a high-rise wide-leg with a rolled hem.

The brand has been collecting cutting room scraps from its limited-edition and stock denim for the past 15 months and arranging them by parts, such as waistbands, pockets, and leg panels. The latter presented a hurdle, according to the brand, because there were relatively few parts large enough to use on their own. Instead, designers sewed fabric scraps together to make leg panels, resulting in 65 unique pairs of jeans. Each pair is made of 100 percent cotton—organic, recycled, and reused cotton—and lives true to the collection's zero-waste credentials, since no new trims, fabric, or thread were used to create the collection.

Reused denim has become the fabric of choice for several circularity-focused brands, including denim heavyweight Levi's, which has just presented its upcycled collection in collaboration with Collina Strada. The collection includes a limited edition of customized vintage Levi's 501 jeans and Levi's Trucker jackets embellished with multicolor, hand-stenciled stars that reflect founder Hillary Taymour's playful approach to design.

Hiut Denim was formed by husband and wife team David and Clare Hieatt in order to bring denim manufacturing jobs back to their hometown of Cardigan, Wales. The company follows a stringent quality-over-quantity strategy, producing no more than 100 pairs of jeans each week, and has a predilection for presenting micro-collections like the biodegradable stretch jeans it released in 2020 with only two slim-fit styles for men and women.

Hiut Denim's Landfill Dropout line is currently available for $338 on the Hiut website (250-pound sterlings). Men's sizes range from 30W to 38W, while women's sizes range from 26W to 36W.

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