Guess x Supercircle
Los Angeles denim brand Guess launched “Guess Again,” a customer recycling program in collaboration with SuperCircle, a platform that supports textile recycling for leading brands and retailers.
According to Carlos Alberini, CEO of Guess Inc., the program offers a new way for the brand to lower its carbon footprint while addressing apparel and textile waste.
Through Guess Again, U.S. customers can request a shipping label via the Guess website to send in worn clothing from any brand. SuperCircle will manage the process, from collection to sorting, processing, and disassembly, partnering with textile recyclers to ensure garments are recycled by fiber type. In return for participating, customers will receive Guess credit for future purchases.
Chloe Marie Songer, CEO and co-founder of SuperCircle, expressed pride in partnering with Guess on its journey towards textile circularity. She highlighted the urgency of such programs, noting that 85% of textiles end up incinerated or in landfills, and 92 million tons of textile waste are produced each year. This initiative, she said, benefits both the brand and the environment.
Denim Deal has launched the Denim Deal Innovation Hub, a platform designed to accelerate the adoption of technologies to support…
A new study has demonstrated that prickly pear peel waste, when combined with microwave-assisted dyeing, can serve as sustainable natural…
KARL MAYER has introduced a four-way stretch TEXTRONIC eyelash lace, setting a new benchmark for premium lingerie, fashionwear, and body-fitting…
Artistic Milliners has expanded sustainable denim dyeing technologies with the latest developments in its Ice Breaker, Dolce Vita, and Code…
Bally Ribbon Mills has highlighted its high-performance Kevlar® webbing and tapes engineered to meet the stringent Mil-T-87130 military specification.
Goldwin Inc. has partnered with Neste, Idemitsu Kosan, and Toray Industries for a renewable nylon supply chain for selected The…