Guess, Interloop partner for sustainable denim collection

US fashion brand Guess collaborates with sustainable textile solution company Interloop to introduce low-impact fibres in its new denim collection. The collection will feature Interloop’s Loomshake blend, comprising cotton, post-consumer recycled cotton, and banana fibre, created by repurposing discarded resources. Launching in September 2024, this collaboration underscores Guess’s commitment to sustainability.

Loomshake, described as an innovative blend of cotton and banana fibre, showcases Interloop’s technology, previously utilized in hosiery by Dinner Service NY. This partnership with Guess marks a strategic expansion for Interloop, extending its commercial application to denim and knitted apparel.

In addition to Guess and Interloop’s collaboration, other apparel players like Finnish fibre maker Spinnova are innovating with eco-friendly materials. Spinnova’s strategic partnership with Suzano aims to increase production following successful tests on Suzano’s eucalyptus-based microfibrillated cellulose (MFC) raw material specifications, further contributing to sustainable fashion practices.

Recent Posts

Stella McCartney x H&M collection uses plant-based innovative textile

A snakeskin-print bomber jacket from the new Stella McCartney x H&M Spring 2026 collection marks the debut of BioFleax, a…

6 hours ago

Philippines opens banana fiber textile innovation hub

The Department of Science and Technology, through the Philippine Textile Research Institute, has launched a P6 million Natural Textile Innovation…

6 hours ago

Kornit Digital launches Atlas Matrix printing platform

Kornit Digital has officially launched its Atlas Matrix platform following a global beta testing program, expanding the company’s digital printing…

6 hours ago

Panda Biotech, Culturewell launch India’s first integrated hemp supply chain

Panda Biotech has announced the launch of India’s first fully integrated hemp fiber-to-yarn supply chain ecosystem in partnership with Culturewell…

3 days ago

Avery Dennison, ReCircled pilot demonstrates automated garment sorting

Avery Dennison and ReCircled have completed a pilot project showing that RFID technology can automate garment data collection and sorting…

3 days ago

Researchers to treat textile wastewater using sunlight-powered technology

Researchers at University of Birmingham have developed ultra-thin “2D” photocatalysts using a water-based manufacturing process.

4 days ago