GHCL Ltd. is world’s first fully integrated home textiles company, having operations starting from spinning, weaving to front-end retail on a global scale. In an effort to revive its home textile business is introducing innovative made-ups such as performance sheets and Celliant sheets.
The various innovative products offer benefits such as wrinkle free properties, medical properties that supplies energy back to body when asleep and properties that make sheets softer after each wash.
They have recently introduced innovated products such as reversible sheets & performance sheets and have seen very strong customer demand in such sheets.
With the health and fitness awareness getting stronger, they feel that future would see demand for such products growing at a much higher rate than commodity sheets.
Among the various types of performance sheets that the company is launching include the likes of reversible sheet with different colours and prints that consumers can use from both sides; sheets that are free from skin cancer causing formaldehyde as well as sheets under the brand name of Celliant that contain mineral particles embedded to the core of the fibers which recycles body energy by storing heat coming out of human body and supplying this energy back to body which helps in recovering process while you sleep.
Currently the Celliant sheet product is being tested for USDA approval.
All their innovations are driven towards retail consumers, shoppers in brick and mortar stores and online i.e. e-commerce websites are their targets. Easy sheet and Celliant sheets are being introduced in hospitality and health care industry too.
The other innovative products include Micro Twill, made out of 100 percent cotton, that get softer wash after wash without losing physical properties of fabric as well as Easy Sheet & Perfect Fit Sheets that reduce duration of the bed making process.
Currently, about 5 percent is GHCL's current production on these sheets. However, the company is set to gradually expand production of these performance sheets over a period time. In fact, they can produce about eight million sheet sets a year. Entire capacity is vertically integrated from yarn to made ups.
GHCL has been focused in creating back-end processes stronger and making manufacturing facilities better as they have committed substantial resources in the R&D of its business.
GHCL has the ability to add capacity with focus on Superior Cotton mixing and finer counts resulting in wide product range backed by Technical Superiority has emerged as GHCL’s signature note
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