The Office of the Development Commissioner for Handlooms has invited bids from reputed Garment manufacturer-cum-Retailers for registering their garments under ‘Garment Manufacturer’ category of the Indian Handloom Brand ( IHB) giving an opportunity to MSMEs in textile sector to get associated in IHB and retailing of IHB Garments in their own chain of retail stores.
The Office of Development Commissioner for Handlooms will facilitate the sourcing of IHB fabrics from the IHB registered manufacturers and promote the marketing of IHB garments in the stores through publicity in various media.
Office of the Development Commissioner for Handlooms in its bidding document stated that the Garment manufacturer-cum-retailer will mandatorily affix label with IHB logo and registration number on their products so that the customer can track the genuineness of IHB label. The registration is valid for 3 years and has to renew thereafter by following the above said procedure.
The manufacturer must have chain of retail stores and they should set aside an exclusive area for showcasing IHB branded products only.
The partnership will be valid for 2 years from the date of approval. The partnership will be reviewed after a period of 2 years for further extension depending on sales achieved and commercial terms offered to the IHB handloom fabric manufacturers.
The IHB is given only to high quality defect free product to cater to the needs of those customers who are looking for niche handmade products.
India Handloom Brand (IHB) has been launched by the Government of India to endorse the quality of the handloom products in terms of raw material, processing, embellishments, weaving, design and other parameters besides social and environmental compliances.
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