Ganni, Rubi Labs collaborate to drive material innovation

California-based startup Rubi Labs has disclosed a weighty yarn made out of lyocell obtained from captured carbon dioxide in manufacturing waste streams. By trapping greenhouse gases rather than emitting them, this innovation has the potential to revolutionize the manufacturing of clothing. Ganni, a Danish design brand, is at the forefront of this material transformation and displayed tests at the Worldwide Style Culmination in Copenhagen.

Nicolaj Reffstrup, the President of Ganni, communicated his energy for the conceivable outcomes this material presents. Ganni was the first fashion brand to test fabrics made with this revolutionary process after making an earlier investment in piloting the Rubi Labs technology. Rubi Labs, according to Reffstrup, is an excellent match for Ganni’s carbon insetting strategy, which focuses on lowering emissions in the company’s supply chain. In order to emphasize his dedication to finding solutions to the climate crisis, he has even transferred his stake in Rubi Labs to his own venture fund, Look Up Ventures.

Ganni perceives that significant change requires some investment, particularly while reshaping an industry overwhelmed by efficiently manufactured items. Reffstrup draws comparisons to Tesla’s development and emphasizes the significance of producing volume in order to use Rubi Labs’ lyocell to replace existing fibers. Ganni’s association with Rubi Labs means to drive enduring change and move past symbolic manageability endeavors.