Danish fashion brand Ganni showcased the ‘Bou’ bag made from recycled plastic and orange and cactus waste, in keeping with its promise to phase out virgin leather from all of its goods by the end of 2023.

The brand's latest main item, the "Bou" bag, was debuted during Ganni's autumn/winter 2023 runway presentation at Copenhagen Fashion Week. In 2019, textile designer Adriana Santanocito and chemist Roberto Merighi developed the revolutionary Italian fabric start-up Ohoskin. Together, they created the whimsical hexagonal shape.

On the island of Sicily, where Ohoskin is situated, orange and cactus farming waste is blended with recycled plastic to make an inventive plant-based coated cloth. The proprietary circular process offers fashion manufacturers a high-durability, vegan alternative to leather that is entirely traceable through blockchain.

For its "Bou" bag and recognizable cleated leather, Ganni uses the Ohoskin fabric, which is made up of 52 percent recycled plastic and 48 percent plant-based material.

Ditte Reffstrup, creative director at Ganni, said that this bag is precisely what Ganni is all about. They were determined to create something that appeals to the contemporary premium attitude. They aimed to produce a truly distinctive design that nevertheless embodies the Ganni aesthetic, something that is casual and fun while maintaining a high level of sophistication. a bag designed to travel with you everywhere. 

He added that he is also incredibly thrilled to be introducing this silhouette in a brand-new, ground-breaking fabric that will move them one step closer to eliminating virgin leather by 2023. They are in such an exciting time, and he can't wait to see how people incorporate it into their daily lives.

Starting in April, Ganni stores will only sell the "Bou" made of Ohoskin fabric and recycled leather garments. The cost varies between 325 and 425 pounds, 345 and 445 euros, and 425 and 525 US dollars.