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Ganni launches ‘Fabrics of the Future’ Initiative

YarnsandFibers News Bureau 2022-06-16 11:21:45 – Denmark

Danish fashion brand, Ganni, is bringing three new fabric innovations to its collections as part of its 'Fabrics of the Future' initiative to help it achieve its goal of a 50% absolute carbon reduction by 2027.

Mylo, Stem, and Circulose are the three new sustainable and creative textiles that will be featured in limited-edition releases to help start-ups expand their fabric inventions for future launches.

Nicolaj Reffstrup, founder at Ganni, said that through 'Fabrics of the Future,' they’re committed to aiding start-ups in growing their innovation. Fabric innovations will be critical in making fashion more circular and developing lower-impact materials, but businesses must invest and take risks for this to happen. They refuse to accept the industrial status quo and with this project, they have built a robust framework where research, innovation and cross-industry knowledge sharing can live together.

The first partnership is with Bolt Threads’s mycelium-based leather substitute Mylo, developed from mushrooms, which has already been featured by Stella McCartney and Lululemon. Ganni utilized the bio-based, animal-free material to produce a limited-edition wallet and one-of-a-kind saddle bags, which were on show at the brand's public pop-up during the Global Fashion Summit earlier this week, from June 7-8.

Ganni has also teamed up with Copenhagen-based start-up Stem on a three-piece circular collection utilizing its zero-waste production technique, which utilizes the entire fabric, eliminating any cutting and stitching waste. The limited-edition ensemble, which includes a jacket, a dress, and a pair of pants, is available at Ganni's Bremerholm store.

In addition, Ganni is debuting two pairs of trousers in its pre-autumn/winter collection that are composed of 100% viscose with 15% Circulose, a new natural material created by dissolving worn-out cotton clothing. Renewcell's groundbreaking technology uses 100% renewable energy to turn old textiles into a new substance that does not require cotton fields, oil, or forests.

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