Frame, a premium denim brand based in the US, has launched (Bio) Degradable jeans in collaboration with Candiani Denim, a family-run company based in Milan, made from 100% cotton that is 100% biodegradable.
The (Bio) Degradable denim collections feature three revolutionary fabrics for both menswear and womenswear: Rigid 727, Comfort Stretch 785, and Super Stretch 778 denim, which degrade according to stretch content. While the rigid fabric is made entirely of cotton and is completely biodegradable, the comfort stretch and super stretch fabrics use Roica V550, a yarn that degrades in a fraction of the time it takes normal yarn to degrade and leaves no toxic harmful substances in the environment.
Candiani's signature micro plastics-free dyeing method is then used to ensure that the jeans are biodegradable.
According to Frame, each of the styles is manufactured with minimal impact, as the jeans are sewed with 100% Tencel threads that deteriorate with the fabric, and metal rivets have been substituted with embroidered “drivets” and buttons made from recycled metals. The jeans also feature organic or recycled cotton pocket bags and labels, as well as recycled paper hangtags printed with soy-based ink, that also degrades.
Frame has also ensured that each garment has a QR code for traceability that includes information about the garment's unique impact and manufacturing, with the goal of eventually eliminating the need for labels and hangtags and reducing the company's carbon footprint.
Each pair is also washed responsibly, using water-saving machinery and adhering to Frame's four pillars of responsible washing, which include no bleach, no potassium permanganate, or stone-washing.
Frame has commissioned Isabel + Helen, a London-based creative company, to build a window show for Frame's Madison Avenue, SoHo, and Dallas stores, as well as department store Harrods, to commemorate the debut. The sculptures "reflect the cyclical and nearly limitless journey of revolutionary denim," according to the artist.
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