Florsheim and Psudo launch sustainable footwear collection

Florsheim and Psudo have unveiled their new seven-piece capsule footwear collection, blending traditional design with sustainability to attract new audiences. The collection boasts strong sustainability credentials, with each pair being machine washable and saving 7.2 single-use plastic bottles from landfills and oceans.

John Florsheim, President and COO of Weyco Group Incorporated, emphasized the collaboration’s importance in engaging with new audiences. “Partnering with Psudo has been a fantastic journey,” he said, highlighting the joy of learning about sustainable footwear technology from a passionate team.

Psudo founder Michel Rich expressed excitement about the partnership with the iconic American heritage brand. He believes the collaboration will be rewarding and inspiring for both brands. The footwear line was produced at the Psudo factory in Los Angeles using U.S.-sourced materials.

Recent Posts

SGS to provide PFAS compliance in Softlines

SGS has announced a complimentary webinar titled “Building Trust Through PFAS Conformity in Softlines,” scheduled to take place on January…

11 hours ago

France puts ban on PFAS in textiles and footwear

France has officially brought into effect a nationwide ban on per- and polyfluoroalkyl substances (PFAS) in textiles and footwear.

11 hours ago

Ecogenesis Biopolymers launches plant-based TPU filament for 3D printing

Materials start-up Ecogenesis Biopolymers has introduced a new thermoplastic polyurethane (TPU) filament for 3D printing that is derived from plants.

1 day ago

Loop Industries, Nike partner for circular polyester resin

Loop Industries has announced a multi-year supply agreement with Nike, under which Nike will become a major customer of the…

1 day ago

TAION launches world’s first belt-type health sensing wearable

D.O.N Co. Ltd., headquartered in Japan has announced the launch of VITAL BELT, described as the world’s first abdominal belt-type…

1 day ago

The North Face launches sustainable fleece collection

The North Face has introduced a new sustainable collection that focuses on everyday essentials designed for use beyond outdoor settings.

4 days ago