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First home of India handloom brand launched in Mumbai

YarnsandFibers News Bureau 2016-04-17 14:00:00 – Mumbai

The First Home of India Handloom Brand Products showroom launched at CCIC, D.N. Road, Fort, Mumbai by Dayanand Shetty, Actor, in presence of R.M.Parmar, Dy. Director, Weavers Service Centre. Here at the showroom, authentic and good quality products drawn from some of the exotic locations of India, this will be on display and sale.

The first “India Handloom Brand” showroom was launched in Delhi in March’16. Cottage has joined hands with the Office of Development Commissioner (Handloom) in promoting and marketing the India Handloom Branded products.

The products range from Sarees: Mangalagiri, Venkatagiri, Balrampuram, Maheshwari, Kota Doria, Pochampalli, Banaras Tanchoi Silk, Banarasi Buti Silk; Fabrics: Banaras Tanchoi Silk, Banaras Cut-Work, Plain Tussar, Ikat, Pochampalli; Kullu Shawls and Pochampalli Bedspreads will be available on competitive price for public w.e.f 15th April 2016.

Alok Kumar, Development Commissioner (Handloom) said that the store is an excellent retail platform provided by CCIC, exclusive for India Handloom Brand high quality product. All the IHB products are on offer at an affordable price in Bengaluru after the recent launch of IHB store in the city.

The government has been making efforts in popularising indigenous products and this provides an ideal platform to showcase and sell the wide array of products in the textile segment that our country has been producing. The Government has been focusing on encouraging Indian artisans and empowering them.

The showcased collections are made using textiles from across India to create a unique identity and promote the rich Indian culture and heritage. This is part of a continued initiative by the IHB to promote Indian handloom. The main focus is to retain the sanctity of the traditional hand-woven textiles while molding the styles for a more contemporary look.

Shri. Pramod Nagpal, Managing Director, Central Cottage Industries Corporation Of India Limited said that they are happy to be a part of India Handloom Brand products. The IHB logo will be an assurance to customer of quality and indigenousness. It is a great initiative by the Govt to display the handwoven strengths and sell the original and high quality products made by natural dyes. As the Govt is taking a number of initiatives to promote weavers, they are committed to provide original and high quality IHB logo products to their customers.

The premium branding will enable the weavers to use good quality raw material and produce high quality product(s) and enhance their sales and earnings through bulk marketing of these product(s) both within and outside India.

Registered users of the India Handloom Brand under the National Handloom Development Program’s as per the applicable guidelines will provide assistance for institutional finance, design development and technical assistance.

The presence of India Handloom Brand logo would differentiate product(s) and assure the customer of its quality.

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