A Thailand based swimwear apparel label, Angelys Balek was launched to address the pollution created by the apparel industry. This summer the collection launched generated great traction and stormed social media.
Balek stated that it was not just about looking sexy, there are intelligent women with brains and beauty, who want to buy products that are good for the environment and give back. She added that when people with large followings wore her designs it spread the message that sustainability is here to stay and has the potential to be beautiful.
The company was launched in 2013 and is steadily moving towards a more sustainable model. They commenced sourcing environmentally friendly textiles back in 2018 and was critically implemented into the company’s operations process from sampling to production.
Balek and her aspired to create a system that served as the new standard. This meant reevaluating their supply chain from top to bottom, asking their existing partners about eco-friendly options, and finding creative ways to explore new textile technology developments. Balek explained that whenever they met with suppliers, they would ask about groundbreaking sustainable fabrics, they could source from. She stated that they worked closely with their mills and factories. She added that this process helped them share their sustainable processes with their clientele and be transparent.
While gradually incorporating elements like Vita by Carvico, a techno fabric created from regenerated nylon, and knits made from recycled fishing nets into her designs, she maintained a glamorous aesthetic value in her designs. She stated that the brand had gained recognition for its prints and colours.
The latest collection launched by the brand is 100% sustainably made and focuses on the joy of fashion. The collection highlights pastel tones and swirling shapes taken from the confectionary world. The pastel one-pieces, neon cardigans, and v-neck swimsuits studded with crystals capture that feeling, as do the pattern-heavy caftans featuring abstract images of flower petals and woodblock prints. The collection also features belts, ruffled tops, and even gloves.
The necessity of 2020’s international travel restrictions has allowed the designer to refocus, working from home in Phuket and rediscovering what matters most. She is now aiming to build a business that supports her community and sustainability. She stated that they have been the forefront of trying to make a difference and she hopes it inspires other brands to join the change.
The brand is refocusing its vision by moving away from a consumerist mindset.
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