Emana yarn selected for Calzedonia’s new jeans line

Calzedonia is a leading Italian brand has selected Emana yarn for some of its garments and also in their new jeans line which will help skin’s well-being and is a safe beauty secret for those who wear them, said Renato Boaventura, president of Fibras , a global business division of Solvay Group who manufacturers Emana yarn and distributed exclusively in Europe.

Emana yarn incorporates bioactive minerals, which when comes in contact with the body, facilitates heat exchange, thereby boosting skin microcirculation and improves skin’s appearance.

Due to its composition, Emana absorbs heat from the body then returns it in the form of infrared rays, harmless and imperceptible waves of natural thermal energy which are able to stimulate microcirculation at skin level.

The clinical tests, conducted by independent cosmetic laboratories, guarantee the effectiveness of this yarn in improvement of blood microcirculation; skin becoming more elastic, firm and soft and reduction of skin imperfections.

Jeans made from Emana yarns are similar in looks to standardized jeans, the properties of Emana are permanent and remain unvaried even after an unlimited number of washings because the technology is an integral part of this yarn. However, it need to be worn six hours a day for four weeks as tests have shown visible changes in a period of one month.

Discover the new collection of denim jeans due to the innovative treatments and washes are back on track and stand out for their super stretchy soft materials as well as for their variety.