Elevate Textiles appoints new president and CEO

Launched earlier this year, Elevate Textiles has appointed its first president and CEO to lead its multi-brand business.

Elevate Textiles, a fabric and thread solutions source focused on innovation, sustainability and craftsmanship, was born out of the integration of American & Efird (A&E) and International Textile Group under the leadership of Platinum Equity.

The company’s brand portfolio includes A&E, Burlington, Cone Denim, Gütermann and Safety Components. It serves 25,000 customers in over 100 countries and across six continents via a global footprint that includes 37 facilities and over 15,000 employees.
Per-Olof Loof, a more than 30-year veteran of the technology industry, is now charged with leading Elevate Textiles and its strategy to leverage the company’s expanded global footprint, said Platinum Equity principal Brandon Crawley, who served as interim global CEO since the company’s launch.

Loof hails from Kemet Electronics Corporation, a manufacturer of electronic components, where he spent the past 13 years as CEO. Earlier in his career, he served as CEO at Sensormatic Electronics Corporation and AT&T Istel, and as senior vice president of NCR and vice president of sales and marketing at Digital Equipment Corporation.

“Over the last several months we have been working to form the new Elevate Textiles and aggressively drive growth and synergies within our brands,” Crawley added. “Per brings the right passion and drive to Elevate, with more than 30 years of demonstrating strategic leadership to quickly and successfully drive business growth.”

Courtesy: Home Textiles Today