Despite the efforts of the apparel industry to move towards a more sustainable and cruelty-free approach, recent surveys report that 80% of cold weather clothing is still insulated with duck feathers. This is mainly due to the lack of a synthetic solution that provides the same look and loft as down. ThermoreÂ® takes the first step towards sustainability by releasing a truly revolutionary and blowable product: EcodownÂ® Fibers.
EcodownÂ® Fibers ensure the same loft as high quality 90/10 feathers and can likewise be blown into a garment. The loft of down products is calculated with the â€œfill power testâ€: fibers are blown through a cylinder and their volume is measured. The higher the â€œfill powerâ€, the puffier the jacket. Tests performed on EcodownÂ® Fibers have reported an outstanding fill power of over 600, which is how the product is able to guarantee that â€œpuffyâ€ look. Moreover, this insulation is incredibly durable: its one-of-a-kind multi-shape structure allows high resistance and prevents it from clumping when EcodownÂ® washed.
Fibers advertising campaign. Not only are EcodownÂ® fibers animal-free, but they are also made from 100% PET bottles. Every jacket insulated with ThermoreÂ®â€™s fibers allows recycling up to 10 post consumer bottles. Along with a warm feel, the insulation achieves a soft touch without the use of microfibers, which would contaminate oceans and, ultimately, our own food. Designers can finally let their creativity flow with no limitations, knowing EcodownÂ® Fibers will allow them not only to recreate that puffy down look, but also to support environmental sustainability.
You can expect to see EcodownÂ® Fibers presented at the forthcoming trade shows around the world: Milano Unica (10-12 July), Performance Days New York City (23-24 July), Outdoor Retailer (23-26 July), Munich Fabric Start (4-6 September), and PremiÃ¨re Vision (19-21 September). For those who cannot make it to the shows, ThermoreÂ® has also recently released their new ad campaign with a catchy video to promote the product, featuring ThermoreÂ®â€™s best friend, Zorba the Duck (https://www.youtube.com/ watch?v=b5GqdvikKTM).
Designers can finally let their creativity flow with no limitations, knowing EcodownÂ® Fibers will allow them not only to recreate that puffy down look, but also to support environmental sustainability.
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