Eastman partners to reinvent denim with Naia Renew

In a pioneering step toward sustainable fashion innovation, Eastman has joined forces with Advance Denim and Loren Cronk, a Los Angeles-based designer and co-founder of the upcoming Denim Institute & Museum, to launch a unique denim collection crafted using Naia Renew fibers.

This collaboration merges fiber innovation, conscious manufacturing, and contemporary design, aiming to “transform denim from the inside out,” according to Eastman. The collection not only brings attention to the aesthetic versatility of denim but also highlights the functional performance of Naia Renew, celebrated for its cotton-like softness, breathability, lightweight comfort, and moisture-wicking capabilities.

A key design element of the collection is the use of denim’s reverse side, featuring the light blue Naia Renew weft, which is intentionally exposed by Cronk to create visual contrast and emphasize the garment’s inner construction. The fabrics, developed by Advance Denim, incorporate blends of Naia Renew with cotton, polyester, and lyocell, resulting in a variety of textures and hand feels.