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Designers look for hand woven textile integrate with industry

YarnsandFibers News Bureau 2017-07-04 12:00:00 – Gandhinagar

As part of the Textile India 2017 exhibition, there were two fashion shows that are curated and produced by IMG Reliance Industries Ltd -- Evolution of Textiles of India and The Indian Handloom Show. Some known fashion designers, including Payal Khandwala, showcased their collections at the platform.

At the event designer Payal Khandwala said that handwoven textiles must be incorporated into the industry in a more responsible way, one that is sustainable and long term. That requires commitment and a belief in these products and long term support.

Handwoven textiles are definitely in focus right now in India, but it could be dangerous if it is only a trend -- like most other things in fashion.

She also feels that creative awareness about handlooms will come naturally to consumers once they start inquiring about the same. She thinks creating awareness is a work in progress and they are definitely heading in the right direction.

Having said, that they have a long way to go... they must become a more discerning consumer -- one that asks more questions, consumers that invest in sustainable and responsible fashion, pick slow fashion, support our craftsmen over dispensable high fashion. This will take time but hopefully they will get there, khandwala said.

In her a small representation of pret line of exclusively handwoven silks from Bhagalpur. Their distinct silhouettes of palazzos, draped tunics and structured jackets in their signature jewel colours, sapphire blue, citrine, chartreuse and ivory.

Their Tachi brass accessories were inspired by the Make in India campaign, so the lion motif becomes central to their India Modern story and also a perfect fit for this stage.

Currently, Khandwal said that she is busy with her handwoven sari collection. They are focusing on handwoven saris. They have always developed some since they launched the label but have never been able to concentrate on it comprehensively. For now the plan is to give their sari wearing customer more choice within their brand and design DNA, she said.

Khandwala feels platforms like Textile India will give opportunities to people. It makes the channels between different sectors of the industry more seamless. If there is access, opportunities will arise that will make business possible. The more they put their strengths on the map, the more credibility they can get as a clothing industry.

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