Cotton Council International (CCI) in conjunction with the National Cotton Council works to promote U.S. cotton fiber and manufactured cotton products through COTTON USA in more than 50 countries globally. CCI is now all set to launch its 25-year old flagship brand, COTTON USA in India.
According to David B. Collins, Cotton Council International Senior Advisor, Indian textile industry is primarily cotton focused, with cotton accounting for nearly 54% of total fibre consumption in 2014. However, the industry faces intrinsic challenges like cotton price fluctuation, inconsistent quality of indigenous cotton and over-dependence on monsoons. In order to meet the demand, there is a requirement of high quality cotton in the country.
They see a huge potential in this market and hence bring the best quality cotton to the Indian consumers. Although, Indian textile and apparel market is now more than US$100 billion and growing at a healthy rate, and it has potential to double its export share from present 5% to 10% in next 10 year.
Renu Aggarwal, India Representative for Cotton Council International is of the view that as U.S. cotton is seen by many as the best in the world, so when this premier cotton is combined with prestigious product developers, the result is truly top-of-the line, the best of the best. Moreover with the consumers well aware and conscious about what they are wearing and are looking beyond just the end product; they want superior quality fabric assurance.
She further added that Premiumisation is a well established term in India and is happening across categories. The textile industry is also catching up by using premium quality – raw material, fabrics & innovation to make quality products in the country.
The brand logo design embodies the idea that cotton is on a global journey, it travels around the world, touched at each step by those who care, both in crafting and wearing. In the end, this fiber that was born in the earth, goes full-circle and returns to the earth.
CCI plays the lead role in educating and strengthening the market for U.S. cotton and U.S. cotton products around the world. Since 1989, over 50,000 product lines and 3 billion products have proudly carried the name COTTON USA. That translates into about 100 million bales of cotton. It has offices in Washington, Memphis, London, Hong Kong, Seoul and Shanghai, and dedicated representatives in numerous other countries.
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