Canopy reaches a milestone of over 500 brands

Canopy has confirmed a milestone of more than 500 brands pledging to exclude materials from their fabric supply chains from crucial forests has been reached.

According to Canopy, the most recent signatories to join CanopyStyle include Wax London, L’Estrange, Rachel Comey, BAM Clothing, Nique, Grain de Malice, and BN3TH.

There are currently 515 fashion designers and apparel companies on its membership list, with a combined yearly turnover of more than US$857 billion.

CanopyStyle is a solutions-focused effort that supports viscose producers, fashion brands, retailers, and designers in keeping historic and endangered forests out of their supply chains. As part of the project, these firms have pledged to spending money on the development and usage of “next generation” alternatives to deforestation, such as recycled fabrics.

Marija Rompani, director of ethics and sustainability at John Lewis & Partners, said that the John Lewis Partnership’s Plan for Nature, which demonstrates our dedication to preserving and regenerating nature, was just launched. Initiatives like this demonstrate their commitment to protecting forests for the climate and biodiversity of their world. They are excited to work with CanopyStyle as they are a fantastic addition to our environmental efforts.

According to Canopy, the usage of trees for textile production has more than doubled over the previous 30 years, and during the next ten years, it is expected to increase by another 50% to 60%. Despite the fact that less than 20% of these crucial ecosystems are still intact globally, this demand continues to put rare, old forests in danger.

Additionally, the business continues, “since they are carbon-storing giants, forests are a crucial component of the climate solution. The great bulk of the world’s terrestrial biodiversity is also found there. The impact of the fashion industry preventing forest carbon loss would be equivalent to eradicating the whole national emissions of a country like Switzerland, Guatemala, or Denmark if it continues to successfully collaborate to stop deforestation and forest degradation throughout supply chains.

Nicole Rycroft, executive director of Canopy, said that they’re thrilled to recognize the extraordinary success being made by the more than 500-brand-strong CanopyStyle community. Together, they have secured conservation gains, encouraged the manufacture of low-carbon Next Gen textiles, and moved nearly half of viscose manufacturing away from forests that are in danger of extinction.