Canada Goose, the Canadian outerwear company, has become the latest brand to stop using animal fur in its products.
The Canadian label has stated that it would stop purchasing fur by the end of 2021 and will stop manufacturing using fur by the end of 2022.
The decision, which has been criticized by animal rights groups in the past for using fur trimmings on the hoods of its parkas, was made as part of the brand's overall sustainability plan, according to the company.
The company has already stated that it will reach net-zero carbon emissions by 2025, and earlier this year it unveiled its most environmentally friendly parka to date, which emits 30% less carbon and uses 65% less water in the manufacturing process.
In a statement, CEO and president of Canada Goose, Dani Reiss, said their focus has always been on producing products that offer outstanding quality, protection from the elements, and function the way consumers need them to; this decision alters how they will continue to accomplish precisely that.
Dani added they continue to grow across regions and climates, introducing new categories and products that are created with meaning, purpose, and utility in mind. Simultaneously, they're speeding the long-term development of our designs.
Canada Goose joins an increasing list of retailers, including Macy's, H&M, Gap, Urban Outfitters, and J.Crew, as well as premium labels like Burberry, Prada, Gucci, and Giorgio Armani, which have declared a ban on fur in their goods in recent years.
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