Cool is a science. And this is about textile technology, not fashion.
Although clothes make from brrr° yarn may look good, the cool factor is in the company’s Triple Chill Effect, according to a company rep.
The newest news from the Atlanta, Georgia, startup is test data from an independent lab that shows brrr°’s technology can keep people cooler and more comfortable in everyday activities. As The Fonz would say, “Aaaay!”
For readers who don’t get the reference, suffice it to say that brrr° uses patented technology that combines natural minerals, active wicking and rapid drying, according to the company, that instantly and continuously draws heat and moisture away from your body.
Video: Brrr
Ahhh.
The tests, by Intertek Testing Services in Taiwan, showed that brrr°’s nylon and polyester fabrics consistently outperformed a number of comparable products in lab tests that measure something called Qmax (cool to the touch), wicking and dry time.
Courtesy: Forbes
Intrinsic Advanced Materials (IAM) is working to increase the use of its Ciclo technology, a biodegradable additive used in polyester…
Lilysilk, a China-based silk apparel brand known for its premium products, has introduced its new SilkContour Collection.
Armedangels is introducing a unisex windbreaker aimed at reducing the use of synthetic materials in outerwear.
Surforce Group has announced that its low-carbon technology for functional nanofiber nonwoven materials has successfully passed official evaluation.
Roica by Asahi Kasei will present a curated range of advanced textile innovations at Performance Days 2026.
SeaDyes has entered the company creation phase of Scottish Enterprise’s High Growth Spinout Programme after receiving £200,000 in funding.