Brands pledge to drive the fashion industry to net-zero carbon emissions

YarnsandFibers News Bureau 2021-12-31 12:14:40 – Austria

More than 7,500 consumer pledges have been collected to date, through Tencel's #MakeItFeelRight effort, which has partnered with over 40 businesses, influencers, and NGOs. The company has revitalized its campaign to promote awareness and encourage action in response to escalating climate concerns. Consumers may now play a role in propelling the sector toward a more sustainable future.

Tencel's game-changing #MakeItFeelRight campaign has reached new milestones and celebrated exciting partnerships with more influencers, companies, and non-governmental organizations (NGOs) throughout the world. The campaign has planted thousands of trees to combat carbon emissions from the fashion industry with the aid of sustainable influencers like Xenia Adonts, Lily Cole, Chen Ai Ling, and brands like Boyish, Reformation, and Lavender Hill.

Tencel has also initiated an exciting collaboration with famous artist Bodil Jane to create one-of-a-kind artwork for the campaign. These inspiring pieces were included on the campaign's website as a thank you to individuals who have pledged to #MakeItFeelRight.

With a distinctive Instagram filter and gift card giveaways from the movement's brand partners, the Tencel brand has provided exciting ways to get involved. According to a press statement from Tencel, the initiative has already given away thousands of dollars to lucky people who have pledged.

Jordan Nordarse, founder and CEO of Boyish, said that they’re ecstatic to be a part of such an exciting, timely, and effective movement. Boyish has been working with Tencel as an environmentally responsible company for several years and values the brand's comparable ideas and steadfast devotion to sustainability. The fashion industry still has a long way to go in terms of battling waste and rapid fashion, but with initiatives like #MakeItFeelRight, people are now being empowered to take action and choose businesses that care about the environment.

Diana Chaplin of One Tree Planted, added that carbon emissions are a global issue that requires global solutions. They believe that Tencel's sustainability activities, which are supported by brands and driven by consumers, are a fantastic approach to have a good effect through reforestation as a partner of the #MakeItFeelRight campaign. They invite more companies to participate and contribute.

Harold Weghorst, global vice president of marketing and branding at Lenzing, said that they all have a responsibility to be more conscious of their sustainable fashion choices. Their behaviors and how they treat textiles have a direct impact on the environment. With hundreds of trees planted, the Tencel brand has already reached a huge milestone, and he would like to recognize how far this campaign has come in such a short period. Make a pledge, a pledge, a pledge! It's a fantastic approach to contribute to a more sustainable globe while also creating something lasting for future generations.

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