Blissclub launches flexible activewear for Indian women

Blissclub, a homegrown womenswear brand, has introduced its latest collection called AirMelt. Made from a premium polyester-spandex blend, AirMelt stands out for its ultra-lightweight feel and four-way stretch.

The fabric is designed to wick away sweat, making it ideal for both indoor and outdoor activities. The collection also features fiber-stage dyeing, ensuring long-lasting, fade-resistant colors.

This inclusive range is tailored for Indian body types and includes crop tees, apple-hem shirts, shorts, cuffed joggers, flared pants with hidden pockets, and zip-up jackets.

Minu Margeret, Founder and CEO of Blissclub, said the AirMelt line is the result of months of research, fabric testing, and thoughtful design development. She emphasized that each piece is crafted to move effortlessly with the body, offering a second-skin feel and ensuring women can go through their day with comfort and ease.

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