Birla Cellulose launches Fibre from post-consumer textile waste

Birla Cellulose has unveiled Liva Reviva™ M, India’s first next-generation circular fibre made with up to 50% mechanically recycled post-consumer textile waste. The fibre is certified by the Global Recycled Standard (GRS) and the Forest Stewardship Council (FSC®), underscoring its sustainable and traceable sourcing.

Developed by blending premium man-made cellulosic fibres with mechanically recycled textile waste, Liva Reviva™ M is plant-based, soft, and breathable, offering the comfort of natural fibres while advancing material circularity. The fibre has been tested across diverse product categories, including denim and knitwear, and is already being adopted by leading manufacturers exploring sustainable material alternatives.

Manmohan Singh, Chief Marketing Officer at Birla Cellulose, described the innovation as “a significant shift in how fashion materials can be produced and reused,” reinforcing the company’s commitment to circular textile manufacturing.

Recent Posts

Teijin Frontier develops multi-functional comfort textile

Tokyo-based Teijin Frontier has developed a new multi-functional textile for sports and outdoor clothing that offers improved comfort and cooling…

17 hours ago

Telangana launches Singidi Collective promoting sustainable fashion

In a major step towards reviving Telangana’s handloom traditions and environmentally responsible fashion, BRS Working President launched Singidi Collective.

17 hours ago

Mini and BMW iX3 use recycled knitted fabrics

The latest Mini models make wide use of recycled knitted fabrics in their interiors, combining simplicity, sustainability, and modern aesthetics.

2 days ago

BRM showcases advanced webbing solutions for parachute applications

BRM, a leader in the design and manufacturing of engineered woven fabrics, has highlighted its advanced webbing solutions developed for…

2 days ago

Himachal Pradesh to promote cultivation of industrial hemp

Himachal Pradesh has announced a new policy to encourage regulated cultivation of industrial hemp, promoting plans for sustainable textiles products.

2 days ago

Yanpai orders needlepunch lines from Andritz

Zhejiang Yanpai Filter Technology has placed a new order with Andritz for two additional high-performance needlepunch production lines.

6 days ago