Birla Cellulose, Circulose strengthen recycling with 100% textile waste

Birla Cellulose, the cellulosic fibre business of the Aditya Birla Group, has entered into a cooperation agreement with Circulose to support textile recycling through the use of pulp made entirely from textile waste.

Under the agreement, the two companies will work together to speed up textile recycling efforts. Circulose will supply recycled pulp produced from 100 percent textile waste, which Birla Cellulose will use to manufacture and supply textile fibres across the value chain.

Vadiraj Kulkarni, Business Head of Birla Cellulose, said the collaboration represents an important step in promoting sustainable and responsible sourcing. He added that the partnership reinforces the company’s commitment to offering high-quality and sustainability-focused fibre solutions that support customers and contribute to a circular textile economy.

Jonatan Janmark, Chief Executive Officer of Circulose, said the company has spent the past year refining its approach by placing brands at the centre of its strategy, with the goal of enabling wider adoption of recycled materials. He noted that closer collaboration with key value-chain partners is essential, and described the partnership with Birla Cellulose as a key part of this strategy, expressing enthusiasm about working together.

Recent Posts

lululemon introduces ShowZero sweat-concealing technology

lululemon has unveiled ShowZero, a new sweat-concealing fabric for high-sweat performance activities, while maintaining breathability and moisture control.

1 hour ago

ITA Aachen advances thermomechanical textile recycling

The technical centre of the Institute for Technical Textiles has expanded its recycling capabilities with the installation of a pellet…

1 hour ago

Unifi launches sustainable Luxel yarn technology

Unifi has introduced Luxel yarn technology to replicate the natural look and feel of linen while delivering enhanced performance and…

1 hour ago

Wrangler, Avirex launch denim and leather collaboration

Wrangler has partnered with Avirex to introduce a new collection that brings together Western-inspired denim and aviation-led streetwear.

1 day ago

Outerknown reintroduces Sea Jeans collection with focus on fabrics, fits

Outerknown is continuing to strengthen its approach to responsible denim with the launch of an updated Sea Jeans collection, focusing…

1 day ago

James Cropper scales aligned nonwoven fiber production

James Cropper has introduced the Vectis fiber technology platform to solve the challenge of achieving high fiber alignment in discontinuous…

1 day ago