Hyderabad-based fashion technology start-up BeSpoke AI Stylist Pvt Ltd is building an artificial intelligence-driven platform designed to improve the way people discover, evaluate and buy clothing online.

Unlike regular e-commerce websites that rely on large product listings and basic recommendations, BeSpoke AI Stylist functions as a digital personal stylist. The platform studies a user’s preferences, lifestyle, body-related details, budget, occasions and existing wardrobe to suggest complete outfits instead of single products. The company states that its main goal is to solve common decision-making problems in fashion, rather than creating another online shopping platform.

Founder and Chief Executive Officer Neeraj Bansal has explained that while fashion companies have successfully digitised product inventories, they have not changed how people choose what to wear. He added that BeSpoke AI Stylist aims to build an AI system that understands a user’s wardrobe and situation, and clearly explains why certain outfit choices work, helping customers shop with more confidence instead of relying on trial and error.

In addition to improving the customer experience, BeSpoke AI Stylist is also focusing on challenges faced by fashion retailers, such as high return rates and ineffective customer targeting. By combining styling logic, usage needs and fit-related information in its recommendations, the platform aims to better match customer expectations with the final product. The company believes this approach can help brands improve profitability while reducing issues after purchase.